You can measure the visitor’s activities on your site by using the website’s engagement metrics. There are several standard engagement metrics available for understanding website visitor engagement. Here in this blog, we will share the metrics that will increase the conversion rate and improve your site’s performance.


  • Web analytics platforms like google analytics provide standard engagement metrics like session duration, average time on-page, or new users and engagement reports.
  • There are mainly two types of website metrics that include visitor count and visitor engagement.
  • According to our research, most marketers utilize the google search console for doing all measurements and tracking.
  • If your site visitor didn’t bounce off from the first page, you could use the metric of pages per session to identify the number of pages they are viewing in a session.
  • Metrics of exit rate and top exit pages are used to know the frequency in exiting your website’s particular page.

What are Engagement Metrics?
User engagement metrics are used to measure the user’s activities on your website. Web analytics platforms like google analytics offer standard engagement metrics like session duration, average time on page, or new users and engagement reports like the recency and frequency reports.
Some excellent web analytics tools like Mixpanel and Woopra guarantee to assist you to know real users, yet these can be very expensive, depending on a website visitor engagement. traffic. It isn’t easy to understand your website’s visitors’ behavior. There are several barriers that digital marketing experts face while analyzing the behavior of your site’s visitors’, as reflected in website analytics. There are mainly two types of website metrics that are as follows:

  • Visitor count.
  • Visitor engagement.

Visitor Count
Visitor count gives the basic detail about the total number of visitors on a particular web page. It is the simplest metric provided by any web analytics tool.

Visitor Engagement
A high visitor rate to your website does not mean that your site has a high website visitor engagement rate. If you implement the website engagement metric wisely and correctly, you can get to know about the time visitors spent on the page and what they did there.

Website Engagement Metrics
According to our research, most digital marketers use the google search console to do all of the tracking and measurement. Some of the website engagement metrics are listed below that will help in determining your website’s performance. The use of right engagement metrics will help you in making the right decision. Let us discuss them one by one:

1. Bounce Rate
When people’ bounce’ off your website, it means they’ve landed on it but decided to leave immediately, as they do not find it useful for them or they don’t like it. It is good to have high traffic at your site, but if the bounce rate is incredibly high, it means that your content is not engaging enough to stick around.
Lack of guidance and irrelevancy of the website to visitors’ search queries could be the reason for the high bounce rate. It can also occur due to a lack of user usability and trust (i.e., no HTTPS or slow loading).
This metric would help check your website’s bounce rate over time to ensure it is not increasing. It could be a sign that something is broken and can have a negative impact on your site’s SEO and organic traffic rank.

2. Pages Per Session
If your site visitor didn’t bounce off from the first page, then you may want to know the number of pages they are viewing in a session. The more pages per session imply that visitors are more connected, want to explore your site further, and your content is generally related to your target audience’s interests.
You can use this metric to know your most dedicated audience and then design your work, particularly for them. It is an efficient approach to understand your site’s pages that attract users. It will also help in revealing issues regarding conversion rate problems, internal linking, and much more.

3. Average Duration Rate
You can calculate the average time your user spends on your site by using the average duration rate. This metric holds great value as it tells how effectively your website is meeting the intent of visitors. The longer they stay on your site, the higher the performance rate of your website, as it keeps them from leaving.

4. Click-Through Rate (CTR)
This metric helps to analyze the click-through rate. If your website is getting several impressions in search results yet has a low click-through rate, it indicates a need to refine the title tag and meta description to tempt more users to click.

5. Exit Rate and Top Exit Pages
The frequency in exiting the page tells that there is something wrong or missing on that particular page. You need to look at your top exit pages. Slow loading, missing call-to-action (CTA), poor organization of information or excessive or too little information for a user to take the next step is among the most common reasons for high exit rate. Sometimes just a quick fix is needed to turn an exit page around and increase conversions. After identifying the place where your user is leaving your site the most, you can optimize that part and improve your customer acquisition.

6. Percentage of New Visits
If you need to identify the percentage of traffic from first-time visitors, this is the metric you have to watch out for. It has to be incredibly high as you want new visitors to approach your site. In case you are searching for repeat visitors, the number will most likely be lower.

Reach out to us and get a detailed overview of web analytics for your business website. Our team of expert digital marketing specialists will offer effective solutions to get high traffic and visitor engagement for your business website.

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